Digital marketing is a little like the game of chess. It doesn’t take much effort to learn how the pieces move, but it takes practice and experience to combine those moves into strategies that win. It’s simple enough to learn the basics of … [Continue reading]
In Your Marketing Story, the Customer Is the Hero
Once upon a time … You’re expecting a story, right? You might be disappointed. This really is more of an article about stories and what they mean for marketing. What does it mean when somebody tells you your marketing must “tell your story?” … [Continue reading]
To Know or Not to Know
Have you ever been in a meeting with a client who asks a question that you or your team can’t answer? Have you ever listened to a colleague answer anyway, despite not knowing what he or she was talking about? Unless you’re perfect, you’ve been … [Continue reading]
Thoreau’s Definition of Marketing
It surprised me to find marketing advice while reading Henry David Thoreau’s “Walden.” Although I know a little about Thoreau, an early 19th essayist, poet and philosopher, I’ve never read “Walden.” The book is his most prominent work, which … [Continue reading]
Tales from the Remote Office: ‘Hello? Anybody there?’
Remote workers need more communication I’ve worked from home for 11 years, and I have a few ideas about office communication in a world where there are no offices. I’m talking about the basic “good morning” you exchange with your boss or … [Continue reading]
Write the Blog Headline First? I Just Can’t
If you’re right-handed, imagine someone telling you your life would be better if you wrote or threw a ball with your left hand. It almost hurts to think about it, doesn’t it? Kind of flips your stomach as you imagine how ridiculous and awkward … [Continue reading]