If your business plans to join some of the largest U.S. consumer brands in suspending their July Facebook advertising campaigns, how will you replace the ads and the sales they generate? The giant companies and several national organizations say … [Continue reading]
Write Your Blog Posts as Chapters of a Book
Is your business blog the equivalent of a newspaper, a magazine or a book? Are you using your blog to post “breaking news” about your business? Is it a weekly or monthly summary of events that have occurred or are coming up? Is it a repository of … [Continue reading]
Buy Results, not Campaigns
Digital marketing is a little like the game of chess. It doesn’t take much effort to learn how the pieces move, but it takes practice and experience to combine those moves into strategies that win. It’s simple enough to learn the basics of … [Continue reading]
In Your Marketing Story, the Customer Is the Hero
Once upon a time … You’re expecting a story, right? You might be disappointed. This really is more of an article about stories and what they mean for marketing. What does it mean when somebody tells you your marketing must “tell your story?” … [Continue reading]
To Know or Not to Know
Have you ever been in a meeting with a client who asks a question that you or your team can’t answer? Have you ever listened to a colleague answer anyway, despite not knowing what he or she was talking about? Unless you’re perfect, you’ve been … [Continue reading]
Thoreau’s Definition of Marketing
It surprised me to find marketing advice while reading Henry David Thoreau’s “Walden.” Although I know a little about Thoreau, an early 19th essayist, poet and philosopher, I’ve never read “Walden.” The book is his most prominent work, which … [Continue reading]