Apparently, many small business owners view social media as a “necessary evil” for successful marketing. In a survey taken in late July, some 60 percent of more than 200 small business panelists told Borrell & Associates that social media is, … [Continue reading]
DIY Online Marketing Can Work, but How Well?
You can cut your hair by yourself. I did it just the other day, armed with an electric clipper my wife and I bought just after the Coronavirus pandemic started. You can do online marketing by yourself, too. By using Google, you can learn anything … [Continue reading]
How to Audit Your Digital Marketing
Have you evaluated your online marketing lately? Is your website helping or hurting your business? Are you managing your social media so that content is up-to-date? Are you getting a decent return on your digital advertising … [Continue reading]
How to Fall into the Internet Rabbit Hole
How often do you disappear down an internet rabbit hole, emerge an hour later and wonder where the time went? Nah, you’re not the kind of person who gets up early, spreads a matt on the deck for 20 minutes of outdoor yoga; makes a healthy … [Continue reading]
Alternatives to Facebook Ads
If your business plans to join some of the largest U.S. consumer brands in suspending their July Facebook advertising campaigns, how will you replace the ads and the sales they generate? The giant companies and several national organizations say … [Continue reading]
Write Your Blog Posts as Chapters of a Book
Is your business blog the equivalent of a newspaper, a magazine or a book? Are you using your blog to post “breaking news” about your business? Is it a weekly or monthly summary of events that have occurred or are coming up? Is it a repository of … [Continue reading]