Digital Marketing To Grow Your Business
Search engine optimization, SEO, is the foundational digital marketing tactic. It is also the most misunderstood. If you’re building or redesigning a small business website, creating it with search optimization in mind will make it easier to use … [Continue reading]
For some of us, it’s fun to follow the latest online marketing tools, tactics and tricks. But reading about all that new stuff can also fill us with anxiety and dread. Apple vs. Facebook. New Google search algorithms. Facebook updates its ad … [Continue reading]
Don’t be ashamed of needing help. You have a duty to fulfill just like a soldier on the wall of battle. So what if you’re injured and can’t climb up without another soldier’s help?Marcus Aurelius, "Meditations" It’s comforting to know that … [Continue reading]
Do you have complete control over the social media, analytics, web site administration and search advertising accounts for your small business or organization? Want to take a few minutes to check? I’ll wait ... OK, if you’re sure you have full … [Continue reading]
To plan or not to plan, that is the question. There are a couple of cliches about planning that come to mind a lot. The first is “failure to plan is planning to fail.” The second: “If you want to make God laugh, make a plan.” I'm never sure if … [Continue reading]
Are you just getting started with digital marketing for your business or e-commerce store? Do you wish you had some online marketing basics under your belt? I’m creating a series of videos, blog posts, social media posts, emails and cheat … [Continue reading]