Digital Marketing To Grow Your Business
In August 2001, I visited Donetsk, Ukraine, which at the time was a sister city of Pittsburgh, Pa. My visit was sponsored by Sister Cities Pittsburgh. Our exchange group included a former Allegheny County commissioner, an attorney, an … [Continue reading]
Consistency seems so mundane. Yet, achieving consistency -- what some might see as daily drudgery -- often creates amazing results. The “My 3 Words” exercise, started by Chris Brogan in 2006, is for me an attempt to build some consistent … [Continue reading]
"The code is more what you'd call 'guidelines' than actual rules." -- Capt. Barbosa explaining the Pirate Code to Elizabeth Swan in “Pirates of the Caribbean.” I sometimes worry that former newspaper colleagues would be horrified to learn … [Continue reading]
If your business relies on digital marketing, the Apple iPhone privacy updates and Google’s new user cohorts are going to affect you. The changes mean the vast reservoirs of data about website and app users will muddle and dry up like Lake Mead in a … [Continue reading]
There are easy answers for news publishers who complain that Google and Facebook unfairly profit from the publishers’ online articles, photos and videos. Block Google from crawling your sites. Dismantle your Facebook pages. Simple. For … [Continue reading]
I used to think every business needed a website, but now I’m not so sure. If your business has a website, but you never examine whether the site performs the way it should, you may as well save yourself the monthly hosting fee. No matter how much you … [Continue reading]