I’m running a short survey (3 minutes) or less, to learn whether the use of generative artificial intelligence is changing online search habits for people like you.
Here’s the link to the survey. Please take a few minutes to respond. Thanks!
Google’s AI overview recommends businesses based on reviews
Generative artificial intelligence in Google’s search engine is now recommending who you should hire to repair your furnace or provide lawn services. And even if you haven’t seen it, it’s easy to imagine that Google’s AI tool, Gemini, will soon … [Continue reading]
What I Learned About Sales from My Journalism Career
Early in my newspaper career, I wrote a weekly article – I think we called it “On the Job” – in which I interviewed business owners and professionals about their businesses and work. I wrote those articles a long time ago, but I still remember … [Continue reading]
Audit Your Digital Marketing with These 29 Questions
A quick audit lets you "check in" with some of your business' online marketing tactics, and the start of a new year is a perfect time to make sure things are up to date and not getting stale. Start by looking at these marketing … [Continue reading]
My 3 Words for 2024
I’m an intermittent practitioner of the “My 3 Words” exercise, which is one of many ways to think about what’s ahead in the new year. It turns out that this is the fourth consecutive year I’ve undertaken the “My 3 Words” exercise, started by … [Continue reading]
Why Advertise? Because Your Competitors Don’t
Do you invest enough of your gross revenue in advertising? It's a puzzle many small businesses struggle to solve: "How much should I spend on advertising?"guide to matched betting Borrell Associates, a Virginia research company, regularly … [Continue reading]